@import url('https://fonts.googleapis.com/css2?family=Inter:wght@400;500;600;700;800&display=swap');:root{--b:#69a9d8;--b2:#94c7e7;--p:#e8f4fc;--i:#f5faff;--t:#2b333a;--m:#66737d;--l:#d7e5ef}*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;font-family:Inter,Arial,sans-serif;color:var(--t);line-height:1.5}.shell{display:grid;grid-template-columns:235px 1fr}aside{position:sticky;top:0;height:100vh;background:linear-gradient(#f1f8fd,#fff);border-right:1px solid var(--l);padding:28px 18px;display:flex;flex-direction:column;z-index:5}.brand{font-size:24px;font-weight:800;line-height:.96}.brand small{display:block;font-size:10px;font-weight:400;color:var(--m);line-height:1.5;margin-top:13px}nav{display:flex;flex-direction:column;gap:3px;margin-top:22px}nav a{padding:8px 10px;border-radius:10px;text-decoration:none;color:var(--t);font-size:11px}nav a:hover,nav a.on{background:#5e9ed6;color:#fff}.li{margin-top:auto;text-decoration:none;color:#2c79ae;border:1px solid var(--l);border-radius:11px;padding:10px;font-size:10px;background:#fff}section{padding:48px clamp(20px,4vw,62px);border-bottom:1px solid var(--l);overflow:hidden}.hero{min-height:700px;background:radial-gradient(circle at 92% 5%,#dceefa 0 75px,transparent 76px),linear-gradient(135deg,#fff,#f7fbfe)}.eyebrow,label{color:#287db8;font-size:10px;font-weight:800;letter-spacing:1px}.hero h1{font-size:clamp(42px,6vw,68px);line-height:1;margin:8px 0}.hero h2{font-size:18px;margin:0}.pills,.tags{display:flex;flex-wrap:wrap;gap:7px;margin:18px 0}.pills span,.tags span{padding:6px 10px;border:1px solid var(--l);background:var(--i);border-radius:20px;font-size:9px}.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;max-width:950px}.stats div,.card,article,.service,.visuals div,.sectors div{border:1px solid var(--l);border-radius:15px;background:#fff;box-shadow:0 8px 25px #4a7ea112}.stats div{padding:17px}.stats b{display:block;font-size:21px}.stats 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h2{font-size:18px;margin:0}header:after{content:"";height:1px;background:var(--l);flex:1}.grid3{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}.grid3 article{padding:18px;min-height:155px}.grid3 article>strong{display:grid;place-items:center;width:40px;height:40px;background:var(--p);color:#2b83c4;border-radius:11px;font-size:20px}.grid3 h3{font-size:12px;margin:10px 0 6px}.grid3 p,.lead{font-size:10px;color:var(--m)}.three{display:grid;grid-template-columns:1fr 2fr 1fr;gap:14px}.two{display:grid;grid-template-columns:1fr 1fr;gap:14px;margin-top:14px}.card{padding:18px}.card ul{padding-left:17px;font-size:10px;color:var(--m)}.card li{margin:5px 0}.pale{background:linear-gradient(145deg,#f7fbfe,#edf7fd)}.flow{display:grid;grid-template-columns:1fr auto 1fr auto 1fr auto 1fr;gap:7px;align-items:center;font-size:8px;text-align:center}.flow span{padding:10px 4px;border:1px solid #d7e9f4;background:#f2f9fd;border-radius:9px}.flow span:nth-of-type(5){grid-column:7}.flow span:nth-of-type(6){grid-column:5}.flow span:nth-of-type(7){grid-column:3}.flow span:nth-of-type(8){grid-column:1}.paisflow{display:flex;flex-wrap:wrap;align-items:center;gap:7px;padding:13px;border:1px solid var(--l);background:#f7fbfe;border-radius:13px;font-size:9px}.paisflow span{background:#fff;border:1px solid var(--l);border-radius:8px;padding:7px}.big{font-size:28px;font-weight:800;color:#7fb9df;letter-spacing:2px}.analytics{display:grid;grid-template-columns:1.2fr 1fr 1fr;gap:14px}.decision{display:flex;gap:7px;flex-wrap:wrap;background:#f7fbfe;padding:11px;border-radius:10px;font-size:9px;color:#397ba5}.chart{text-align:center}.donut{width:130px;height:130px;border-radius:50%;margin:12px auto;background:conic-gradient(#69a9d8 0 30%,#94c7e7 30% 55%,#b9d8ec 55% 75%,#d8e8f2 75% 90%,#e9f1f6 90%);position:relative}.donut:after{content:'FOCUS';position:absolute;inset:27px;border-radius:50%;background:#fff;display:grid;place-items:center;font-size:9px;font-weight:800}.chart .legend{font-size:8px;color:var(--m)}.chart small{display:block;font-size:7px;color:#8a969e;margin-top:7px}.metrics{display:grid;gap:8px}.metrics b{font-size:9px;background:#f7fbfe;padding:9px;border-radius:9px;color:#2f79a8}.metrics small{display:block;font-weight:400;color:var(--m);margin-top:2px}.visuals{display:grid;grid-template-columns:repeat(6,1fr);gap:10px}.visuals div{height:165px;padding:10px;background:linear-gradient(145deg,#eaf5fc,#cfe7f5);display:grid;place-items:center;text-align:center;color:#4b91bf;font-size:12px;font-weight:800}.visuals small{display:block;font-size:8px;color:var(--m);font-weight:400}.sectors{display:grid;grid-template-columns:repeat(4,1fr);gap:14px}.sectors div{padding:20px;min-height:115px;background:linear-gradient(145deg,#fff,#f2f9fd)}.sectors b{display:block;color:#2e7eb3;font-size:16px}.sectors small{display:block;color:var(--m);font-size:9px;margin-top:10px}.hegs{display:grid;grid-template-columns:1fr 1.2fr 1.2fr;gap:14px}.hegslogo{min-height:180px;border-radius:15px;background:linear-gradient(145deg,#eef8fd,#d8edf8);display:grid;place-items:center;color:#337fad;font-size:40px;font-weight:800}.hegslogo small{display:block;text-align:center;font-size:8px;letter-spacing:1px;margin-top:-45px}.aiflow{display:flex;align-items:center;gap:9px;overflow:auto}.aiflow>div{min-width:125px;padding:13px;border:1px solid var(--l);border-radius:12px;background:#fff}.aiflow strong,.aiflow small{display:block}.aiflow strong{font-size:11px}.aiflow small{font-size:8px;color:var(--m)}.timeline{max-width:900px}.timeline article{display:grid;grid-template-columns:85px 1fr;gap:18px;padding:0 0 23px;box-shadow:none;border:0;background:transparent}.timeline time{font-size:9px;font-weight:800;color:#4e91bf;text-align:right}.timeline h3{margin:0;font-size:12px}.timeline b{font-size:9px;color:#3d83ad}.timeline p{font-size:9px;color:var(--m);margin:5px 0}.edu{display:flex;gap:15px;flex-wrap:wrap;font-size:10px}.edu span,.edu small{color:var(--m)}.contact{display:flex;justify-content:space-between;gap:30px;align-items:center;background:linear-gradient(135deg,#f1f9fd,#fff)}.contact h2{font-size:38px;line-height:1;margin:8px 0}.contact h2 span{color:#4d9ace}.contact p{font-size:10px;color:var(--m)}.btn{display:block;text-decoration:none;background:#4f9bd3;color:#fff;padding:11px 15px;border-radius:10px;font-size:10px;margin:7px 0}.btn.alt{background:#fff;color:#397ba5;border:1px solid var(--l)}footer{padding:18px 60px;font-size:8px;color:#7b8891;display:flex;justify-content:space-between}@media(max-width:1000px){.shell{grid-template-columns:1fr}aside{position:sticky;height:auto;flex-direction:row;align-items:center;padding:13px}nav{display:none}.li{margin-left:auto}.stats,.grid3,.sectors,.visuals{grid-template-columns:repeat(2,1fr)}.three,.two,.analytics,.hegs,.about{grid-template-columns:1fr}}@media(max-width:600px){section{padding:32px 18px}.stats,.grid3,.sectors,.visuals{grid-template-columns:1fr}.hero h1{font-size:42px}.contact{display:block}.contact>div:last-child{margin-top:20px}footer{display:block;padding:15px 18px}.flow{font-size:7px}}

.work-feature{display:grid;grid-template-columns:1fr 1.35fr;gap:22px;align-items:center;background:#f5faff;border:1px solid #d8e9f3;border-radius:20px;padding:18px;margin-bottom:18px;overflow:hidden}.work-feature>img{width:100%;max-height:470px;object-fit:cover;border-radius:13px;box-shadow:0 12px 28px rgba(50,110,150,.14)}.work-copy{padding:8px 12px}.work-tag{font-size:9px;font-weight:800;letter-spacing:1px;color:#3c88b6}.work-copy h3,.work-block h3{font-size:18px;margin:7px 0}.work-copy p{font-size:11px;color:#65727b}.work-points{display:flex;flex-wrap:wrap;gap:7px;margin-top:14px}.work-points span{font-size:8px;background:#fff;border:1px solid #d8e8f2;border-radius:20px;padding:7px 9px;color:#3c789f}.work-block{background:#fff;border:1px solid var(--line);border-radius:20px;padding:18px;margin-bottom:18px;box-shadow:var(--shadow)}.work-block-head{display:flex;justify-content:space-between;align-items:end;gap:15px;margin-bottom:14px}.work-block-head small{font-size:9px;color:var(--muted)}.creative-grid{display:grid;grid-template-columns:repeat(6,1fr);gap:10px}.creative-grid figure{margin:0}.creative-grid img{width:100%;height:230px;object-fit:cover;object-position:top;border-radius:10px;border:1px solid #dbe9f2;background:#f5faff}.creative-grid figcaption{font-size:9px;font-weight:700;margin:6px 2px;color:#3b7da4}.carousel-gallery{display:grid;grid-template-columns:repeat(5,1fr);gap:10px}.carousel-gallery img{width:100%;height:260px;object-fit:cover;object-position:top;border-radius:10px;border:1px solid #dbe9f2}.video-feature{grid-template-columns:1.05fr 1fr}.video-preview{position:relative}.video-preview img{width:100%;height:360px;object-fit:cover;border-radius:13px;box-shadow:0 12px 28px rgba(50,110,150,.14)}.play-badge{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);width:62px;height:62px;border-radius:50%;display:grid;place-items:center;background:rgba(255,255,255,.92);color:#438db8;font-size:22px;box-shadow:0 8px 24px rgba(0,0,0,.14)}.small-note{font-size:8px!important;color:#8a969e!important;border-top:1px solid #e3edf3;padding-top:9px}
@media(max-width:1050px){.creative-grid{grid-template-columns:repeat(3,1fr)}.carousel-gallery{grid-template-columns:repeat(3,1fr)}.work-feature,.video-feature{grid-template-columns:1fr}}
@media(max-width:650px){.creative-grid,.carousel-gallery{grid-template-columns:repeat(2,1fr)}.creative-grid img{height:260px}.carousel-gallery img{height:260px}.video-preview img{height:280px}}

.kpi-strip{display:grid;grid-template-columns:repeat(5,1fr);gap:10px;margin:18px 0}.kpi{background:#f5faff;border:1px solid #d8e9f3;border-radius:16px;padding:15px 12px}.kpi b{display:block;font-size:22px;color:#2f7fac}.kpi span{display:block;font-size:8px;color:#6b7880;margin-top:5px}.analytics-grid{display:grid;grid-template-columns:1fr 1fr;gap:16px}.chart-card,.campaign-card,.google-card,.content-card{position:relative;min-height:270px}.real-donut{width:170px;height:170px;border-radius:50%;margin:22px auto 16px;background:conic-gradient(#6aaed6 0 42%,#91c6e3 42% 72.7%,#c7e4f2 72.7% 100%);position:relative}.real-donut:after{content:"";position:absolute;inset:32px;background:#fff;border-radius:50%}.donut-center{position:absolute;left:50%;top:112px;transform:translate(-50%,-50%);text-align:center;z-index:2}.donut-center b{display:block;font-size:22px;color:#2f7fac}.donut-center small{font-size:8px;color:#78848c}.real-legend{display:grid;gap:7px}.real-legend span{font-size:9px;display:flex;align-items:center;gap:6px;justify-content:space-between}.real-legend b{font-size:9px}.dot{width:8px;height:8px;border-radius:50%;display:inline-block;margin-right:3px}.d1{background:#6aaed6}.d2{background:#91c6e3}.d3{background:#c7e4f2}.campaign-row{display:grid;grid-template-columns:1fr auto auto;align-items:center;gap:10px;padding:12px 0;border-bottom:1px solid #e6eef3}.campaign-row b{font-size:11px}.campaign-row small,.campaign-row span{display:block;font-size:8px;color:#77858d}.campaign-row strong{font-size:15px;color:#2f7fac}.insight{font-size:9px;color:#68757d;line-height:1.5;margin-top:14px}.google-metrics{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;margin:20px 0}.google-metrics div{background:#f7fbfd;border-radius:12px;padding:10px}.google-metrics b{display:block;font-size:15px;color:#2f7fac}.google-metrics small{font-size:7px;color:#7b878e}.barline{display:grid;grid-template-columns:85px 1fr;gap:8px;align-items:center;margin:9px 0}.barline span{font-size:8px;color:#6d7980}.barline i{height:7px;border-radius:20px;background:#9ecce5;display:block}.content-number{display:flex;align-items:end;gap:10px;margin:20px 0}.content-number b{font-size:44px;color:#2f7fac}.content-number span{font-size:9px;color:#78858d;padding-bottom:8px}.split{display:grid;grid-template-columns:repeat(3,1fr);gap:8px}.split div{background:#f7fbfd;border-radius:12px;padding:10px}.split b{display:block;font-size:17px;color:#2f7fac}.split small{font-size:7px;color:#7b878e}.decision-band{margin-top:16px;background:#eef8fd;border:1px solid #d5eaf4;border-radius:14px;padding:14px;display:flex;justify-content:center;gap:14px;align-items:center;font-size:9px;color:#3f7fa3}.decision-band b{color:#9bc6dc}.source-note{font-size:8px;color:#87939a;margin-top:10px;line-height:1.5}
@media(max-width:900px){.kpi-strip{grid-template-columns:repeat(3,1fr)}.analytics-grid{grid-template-columns:1fr}}
@media(max-width:650px){.kpi-strip{grid-template-columns:repeat(2,1fr)}.google-metrics{grid-template-columns:repeat(2,1fr)}}

/* Added only for the page 13–14 strategic content section */
.strategy-flow{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:20px 0}.strategy-card{background:#f7fbfd;border:1px solid #d7e9f3;border-radius:18px;padding:16px;position:relative;overflow:hidden}.strategy-card:before{content:"";position:absolute;top:0;left:0;right:0;height:4px;background:#9ecce5}.strategy-card h3{font-size:12px;letter-spacing:1.4px;color:#2f7fac;margin:8px 0 14px}.strategy-icon{display:inline-grid;place-items:center;width:30px;height:30px;border-radius:10px;background:#e8f5fb;color:#397fa6;font-size:9px;font-weight:800}.strategy-item{padding:10px 0;border-top:1px solid #e2edf3}.strategy-item b{display:block;font-size:10px;color:#314e60}.strategy-item small{display:block;font-size:8px;line-height:1.35;color:#77868f;margin-top:3px}.strategy-bottom{display:grid;grid-template-columns:1.35fr 1fr;gap:14px;margin-top:14px}.strategy-impact,.content-engine{border:1px solid #d7e9f3;border-radius:18px;background:#fff;padding:16px}.impact-label,.engine-title{font-size:9px;letter-spacing:1.2px;color:#3f88ad;font-weight:800}.impact-row{display:grid;grid-template-columns:24px 1fr;gap:8px;margin-top:11px;font-size:9px;color:#687780;line-height:1.45}.impact-row b{color:#77afd0}.engine-line{display:grid;grid-template-columns:1fr 20px 1fr;gap:6px;align-items:center;padding:9px 0;border-bottom:1px solid #e7eef2;font-size:7.5px;color:#59717e}.engine-line b{color:#a0c9dc;text-align:center}.content-engine strong{display:block;margin-top:14px;padding:10px;border-radius:10px;background:#eef8fd;color:#3c7fa4;text-align:center;font-size:8px;letter-spacing:.5px}.source-note{font-size:8px;color:#87939a;margin-top:10px;line-height:1.5}
@media(max-width:900px){.strategy-flow{grid-template-columns:repeat(2,1fr)}.strategy-bottom{grid-template-columns:1fr}}
@media(max-width:600px){.strategy-flow{grid-template-columns:1fr}}

/* Deployment fix: robust navigation on desktop + mobile */
.menu-toggle{display:none}
@media(max-width:1000px){
  aside{position:sticky;top:0;height:auto;min-height:58px;flex-direction:row;align-items:center;padding:10px 13px}
  .menu-toggle{display:grid;place-items:center;width:38px;height:38px;border:1px solid var(--l);border-radius:10px;background:#fff;color:#2c79ae;font-size:18px;cursor:pointer;margin-right:10px}
  aside nav{display:none;position:absolute;left:10px;right:10px;top:64px;background:#fff;border:1px solid var(--l);border-radius:14px;padding:10px;box-shadow:0 12px 30px rgba(50,110,150,.14);gap:3px}
  aside.menu-open nav{display:flex}
  aside nav a{padding:10px 11px}
  .li{margin-left:auto;margin-top:0}
}
@media(min-width:1001px){aside nav{display:flex}}

/* ===== Responsive / readability refinement =====
   Existing content and data intentionally unchanged. */
html{scroll-behavior:smooth}
body{font-size:14px;line-height:1.55}
main{min-width:0}
main section{min-width:0}
h1{font-size:clamp(34px,4vw,58px)!important;line-height:1.05!important}
h2{font-size:clamp(25px,2.7vw,38px)!important;line-height:1.1!important}
h3{font-size:clamp(18px,2vw,26px)!important;line-height:1.2!important}
p,.lead{font-size:clamp(13px,1.05vw,16px)!important;line-height:1.65!important}
small{font-size:11px}
label,.work-tag,.impact-label,.engine-title{font-size:11px!important}
nav a{font-size:13px!important;padding:10px 12px!important;border-radius:9px}
nav a:before{font-size:15px!important;margin-right:8px}
aside{overflow:visible}
.brand{font-size:18px!important}
.brand small{font-size:10px!important}
.li{font-size:12px!important}
.kpi b{font-size:clamp(24px,2.3vw,34px)!important}
.kpi span{font-size:11px!important}
.campaign-row b{font-size:13px!important}
.campaign-row small,.campaign-row span{font-size:10px!important}
.campaign-row strong{font-size:18px!important}
.insight{font-size:11px!important}
.google-metrics b{font-size:18px!important}
.google-metrics small{font-size:9px!important}
.barline span{font-size:10px!important}
.content-number b{font-size:52px!important}
.content-number span{font-size:11px!important}
.split b{font-size:20px!important}
.split small{font-size:9px!important}
.strategy-item b{font-size:12px!important}
.strategy-item small{font-size:10px!important}
.impact-row,.engine-line{font-size:10px!important}
.source-note{font-size:10px!important}
.work-points span{font-size:10px!important}
.work-block-head small{font-size:10px!important}
.creative-grid figcaption{font-size:11px!important}

/* Stronger, less-minimal navigation */
aside nav{gap:5px!important}
aside nav a{display:flex!important;align-items:center!important;min-height:42px!important;background:#f4f9fc;border:1px solid #d8e8f1;color:#2f6684!important;font-weight:700!important;transition:.2s ease}
aside nav a:hover,aside nav a.on{background:#e2f2fa!important;border-color:#9ccde5!important;color:#23678c!important;transform:translateX(2px)}
.menu-toggle{width:44px!important;height:44px!important;border:1px solid #c7dfeb!important;background:#eef8fd!important;border-radius:12px!important;font-size:22px!important;font-weight:700}

/* Better card readability */
.card,.work-block,.work-feature,.strategy-card,.strategy-impact,.content-engine{box-shadow:0 10px 26px rgba(43,105,139,.08)}
.work-copy{padding:12px 14px!important}
.work-copy h3{font-size:22px!important}
.work-copy p{font-size:13px!important}
.strategy-card h3{font-size:14px!important}
.strategy-icon{width:36px!important;height:36px!important;font-size:11px!important}

/* Desktop */
@media(min-width:1001px){
  aside{position:sticky!important;top:18px!important;height:calc(100vh - 36px)!important}
  main{max-width:1400px!important}
}

/* Tablet */
@media(max-width:1000px){
  body{display:block!important}
  aside{position:sticky!important;top:0!important;z-index:1000!important;width:100%!important;border-right:0!important;border-bottom:1px solid #dbeaf2!important;border-radius:0 0 16px 16px!important}
  aside .brand{white-space:nowrap}
  main{width:100%!important;max-width:none!important;padding:28px 24px!important}
  .menu-toggle{flex:0 0 auto}
  .analytics-grid,.strategy-bottom{grid-template-columns:1fr!important}
  .strategy-flow{grid-template-columns:repeat(2,1fr)!important}
  .creative-grid{grid-template-columns:repeat(3,1fr)!important}
  .carousel-gallery{grid-template-columns:repeat(3,1fr)!important}
  .work-feature,.video-feature{grid-template-columns:1fr!important}
}

/* Phone */
@media(max-width:650px){
  body{font-size:14px!important}
  aside{padding:9px 12px!important}
  aside .brand{font-size:15px!important}
  aside .brand small{font-size:9px!important}
  aside .li{font-size:10px!important}
  main{padding:22px 14px 40px!important}
  main section{padding:20px 0!important}
  header{gap:9px!important;margin-bottom:12px!important}
  header>b{font-size:10px!important}
  .lead{font-size:13px!important}
  .kpi-strip{grid-template-columns:repeat(2,1fr)!important;gap:9px!important}
  .kpi{padding:14px 11px!important}
  .kpi b{font-size:25px!important}
  .kpi span{font-size:10px!important}
  .strategy-flow{grid-template-columns:1fr!important}
  .creative-grid{grid-template-columns:repeat(2,1fr)!important}
  .carousel-gallery{grid-template-columns:repeat(2,1fr)!important}
  .creative-grid img{height:330px!important}
  .carousel-gallery img{height:320px!important}
  .work-feature{padding:12px!important}
  .work-feature>img{max-height:none!important}
  .video-preview img{height:270px!important}
  .google-metrics{grid-template-columns:repeat(2,1fr)!important}
  .real-donut{width:190px!important;height:190px!important}
  .donut-center{top:122px!important}
  .decision-band{flex-wrap:wrap!important;gap:9px!important;font-size:10px!important}
  .split{grid-template-columns:1fr 1fr!important}
}

/* Very small phones */
@media(max-width:390px){
  .kpi-strip,.google-metrics,.split{grid-template-columns:1fr!important}
  .creative-grid,.carousel-gallery{grid-template-columns:1fr!important}
  .creative-grid img,.carousel-gallery img{height:auto!important;max-height:none!important}
}