HELLO, I'M

VIKAS KAMBOJ

Building Growth Systems for Higher Education & Consumer Brands

Google & Meta AdsBrandingAdmissions & Revenue Growth
5+Years of Experience
1,500+Projects Delivered
1,085Meta Leads Generated
₹85.6K+Meta + Google Spend Managed

I work at the intersection of growth, communication, and systems across higher education and consumer-focused businesses.

Currently, I contribute to admission campaigns, institutional branding and communication strategy for professional institutes. My work spans Meta ad creatives, prospectus design, conference branding, brochures, social communication and promotional campaigns.

My earlier work across FMCG, Pharma, Agriculture and Ayurveda shaped my understanding of positioning, communication and market perception.

GROWTHCOMMUNICATIONSYSTEMSMEASUREMENT
02

WHAT I DO

◎

Digital Marketing Strategy

Research • audience insights • positioning • campaign strategy

↗

Paid Advertising

Meta Ads • Google Ads • creative & copy • conversion focus

⌂

Admissions Marketing

Admission campaigns • lead generation • outreach • optimisation

✎

Branding & Communication

Institutional branding • prospectus • brochures • conference branding

▥

Analytics & Tracking

GA4 • UTM • events • source tracking • performance analysis

✦

AI-Assisted Marketing

ChatGPT • ideation • content • workflow acceleration • analysis

03

HIGHER EDUCATION — GRGI

  • Admission campaigns
  • Meta & Google Ads
  • Institutional branding
  • Prospectus & brochures
  • Conference branding
  • Social communication
  • Student outreach
Student Insight→Campaign Strategy→Creative→Meta / GoogleFollow-up←Tracking←Lead←Landing
  • Increase enquiries
  • Improve lead quality
  • Higher conversions
  • Brand visibility
  • Student engagement
04

PAIS — PRE-ADMISSION INTELLIGENCE SYSTEM

A structured pre-admission intelligence framework for capturing, tracking and analysing early student interest and outreach activity.

School Visit→QR Scan→Landing Page→Interest→Student Enquiry→Counselling→Application→Admission
  • Source tracking: school / QR / campaign
  • Student enquiry capture
  • Real-time enquiry intelligence
  • Counsellor assignment & follow-up
  • Data dashboard & decision support
  • Location intelligence for outreach
INTELLIGENCE

Data → Insight → Decision → Action → Growth

The goal is not just to collect leads, but to understand where pre-admission activity is coming from and where the journey is losing momentum.

05

ADMISSION CAMPAIGN ANALYTICS

A snapshot of the 2026 GRGI admission promotion work across Meta Ads, Google Ads and organic content. The numbers below are based on the documented campaign report.

1,085Meta Leads
629Google Ad Clicks
₹85.6K+Combined Meta + Google Spend
74Posts Published
2,911Content Interactions
1,085Meta Leads
Jharkhand 456 · 42.0% Uttar Pradesh 333 · 30.7% 50 KM Radius 296 · 27.3%
Jharkhand456 leads
₹52.25CPL
Uttar Pradesh333 leads
₹72.72CPL
50 KM Radius296 leads
₹59.41CPL

Insight: Jharkhand combined the highest reported lead volume with the lowest reported CPL among these three Meta campaigns.

25,146Impressions
629Clicks
2.50%CTR
₹30.42Avg. CPC
₹19,131.23Reported Cost
Impressions
Clicks
CTR
74total posts published
48Facebook
26Instagram
2,911Interactions

Content was built around placements, campus life, industry-ready labs, course promotion, career guidance, course comparison, placement drives and infrastructure — reducing dependence on repetitive “Admissions Open” messaging.

DATA→INSIGHT→DECISION→ACTION→GROWTH

Source: GRGI Digital Marketing & Admission Promotion Report 2026. ₹85,642.05+ is presented as combined Meta + Google ad spend, as documented for the overall activity. Campaign-level spends are not added to or substituted for this total.

13–14

STRATEGIC ADMISSION CONTENT FRAMEWORK

Content was designed around different decision-making stages of prospective students and parents — not just repetitive admission advertisements.

01

TRUST

Placed StudentsBuild Trust & Placement Confidence
Campus LifeShowcase Student Experience
Student SuccessUse real outcomes to strengthen confidence
02

EXPLORE

Industry Ready LabsDemonstrate Practical Learning Environment
Career Guidance PostsAttract Undecided Students
Course ComparisonHelp Students Make Better Choices
03

PROOF

Placement DrivesHighlight Industry Connections
InfrastructureStrengthen Institutional Credibility
Course with CareerConnect programme choice with future outcomes
04

CONVERT

Course PromotionIncrease Programme Awareness
Pharmacy & Engineering PostsCourse-Specific Lead Generation
Placement + Industry + Student StoriesTurn credibility into admission enquiry triggers
STRATEGIC IMPACT
01Reduced dependence on repetitive admission advertisements.
02Improved student engagement through informative and value-driven content.
03Positioned GRGI as a career-focused institution rather than only an admission-seeking institution.
04Used placement, infrastructure, industry exposure and student success stories as admission conversion tools.
THE CONTENT ENGINE
CAREER OPPORTUNITIES+CAMPUS INFRASTRUCTURE
PLACEMENT OUTCOMES+INDUSTRY READINESS
STUDENT SUCCESS+COURSE AWARENESS
BUILD TRUST → DRIVE ADMISSION ENQUIRIES

Source: GRGI Digital Marketing & Admission Promotion Report 2026, Strategic Admission Content Framework (pages 13–14).

06

GRGI ADMISSION CREATIVE WORK

Selected admission creatives developed for different programmes and geographies — combining campaign messaging, course positioning, visual hierarchy and conversion-oriented calls to action.

JHARKHAND • AD CREATIVE

Localised admission communication

Designed a programme-led admission creative for Jharkhand 12th-pass students, bringing scholarship messaging, course options, institutional trust signals and a clear CTA into one visual.

Audience-specific messagingScholarship-led hookCourse segmentationStrong CTA hierarchy
GRGI Jharkhand admission creative
PROGRAMME-WISE CREATIVE SERIES

Consistent visual system across programmes

Pharmacy • B.Tech • BBA • BCA • DMLT • M.Tech
GRGI Pharmacy admission creative
Pharmacy
GRGI B.Tech admission creative
B.Tech
GRGI BBA admission creative
BBA
GRGI BCA admission creative
BCA
GRGI DMLT admission creative
DMLT
GRGI M.Tech admission creative
M.Tech
LOCAL • CAROUSEL

Awareness → interest → action

Local admission outreach carousel
GRGI local admission carousel slide 1GRGI local admission carousel slide 2GRGI local admission carousel slide 3GRGI local admission carousel slide 4GRGI local admission carousel slide 5
Preview from GRGI local admission promotional video▶
LOCAL • VIDEO AD

Long-running local creative

A local admission video built around a simple student-decision narrative. You noted that it has continued running without reported creative fatigue to date — a useful example of durable messaging.

Story-led communicationLocal audience focusVideo-first formatDurable creative

“No fatigue to date” is shown as your supplied observation, not as a fabricated performance metric.

07

CONSUMER BRANDS EXPERIENCE

FMCGBranding • performance campaigns • product promotions
PHARMACommunication • promotional material
AGRICULTUREProduct marketing • sales-led communication
AYURVEDABrand communication • visual storytelling
08

HEGS — HIGHER EDUCATION GROWTH SYSTEM

HEGS explores how higher-education institutes can build sustainable growth through positioning, communication, student understanding and structured decision-making.

  • Strategic frameworks
  • Market positioning
  • Student lifecycle thinking
  • Communication strategy
  • Admission & revenue growth
  • Data-driven decision making
09

AI-ASSISTED WORKFLOW

01ResearchBriefs & context
→
02IdeationAngles & planning
→
03ContentCopy & concepts
→
04CreativeVisual direction
→
05CampaignExecution support
→
06AnalysisInsights & optimisation
ChatGPTCanvaMeta AdsGoogle AdsGA4Search ConsoleWordPressFilmoraCorelDRAW
10

EXPERIENCE

Global Research Group of Institutions (GRGI)

Revenue Strategy & Growth / Digital Marketing

Admissions growth, campaign planning, creative direction, paid media, analytics, tracking, institutional branding and communication.

Independent Digital Marketing & Visual Work

Animated Video Creator • Digital Marketing

Promotional videos, social media, Meta Ads, websites, content marketing and client acquisition.

Global College, Nachraun Radour

Assistant

Administrative support, faculty coordination, website work and blogging / WordPress.

11

EDUCATION

Mass Infotech Institute, Yamunanagar1-Year Computer Diploma / Course • 2006–2007Government Senior Secondary School, Damla — Higher Secondary Certificate (12th), 2005
LET'S CONNECT

Build something
meaningful.

Someone who can connect strategy, creative communication, paid media and measurement.

Connect on LinkedIn ↗v.kamboj41@gmail.com

+91 99960 58619